There’s also another way where the whole application scope doesn’t have to be tackled at once. This article presents a linear approach to executing the strategy. The main idea is to determine and understand your app’s key functionalities, and prioritize a list of features that will go into the MVP first. This could mean adding an on-boarding process, push notifications and a variety of other features.įinally, at this stage you want to consider the Minimum Viable Product (MVP). You will have to figure out a marketing strategy, preferably an iterative one that will allow you to increase app adoption, user retention, conversion rates, and other relevant metrics. You then want to take marketing into account. Depending on the type of app that you end up developing, you have several monetization methods at your disposal, including in-app purchases, advertising, premium features, subscriptions, and selling user data. You also have a third kind of app which directly targets a segment of the market and which benefits from direct monetization. In other cases, you might want an e-commerce app, or a client-facing app meant to augment business services and act as a marketing tool. You will sometimes develop internal apps, which are meant to improve business processes such as HR, or they may be meant to mobilize the sales force. This will help you find new niches and angles of attack, where you can provide more value through your app. Once you’ve found the top competitors within the market, you want to study their apps and see how well they address customer needs. Most of this information can be accessed for free at the app store, and on the company website (where you will find case studies, white papers, and announcements on their blog). There are three main factors that should be taken into account when checking out a competing app: the number of installs, the ratings/reviews, and the history of the company behind the app. The previously mentioned documentation should cover the competition, but it would be useful to dig a little deeper. We’ve covered this area of the development process in depth in this article. A request-for-proposal is also very useful at this stage. This means that you will have to go through an initial calibrating stage, where you will provide the development team with relevant business documentation such as your business plan, pitch deck and business model canvas. The first step of the app development process involves relaying information regarding your company, business objectives, target market and competition to your development team. The idea Calibrating with the development team In this article, we’re going to take a look at these first few steps of the app development process. It all starts with an idea, which moves on to a strategy, and eventually it reaches the stage of a prototype, where the idea is fleshed out for the first time. However, all these apps have one thing in common: the initial development stage. Sometimes it is a gaming app, >or a social network, >or a business app developed to meet certain objectives.
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